Archive for February, 2009

Lucky LAMA and the Great Burnout of 2008

Wednesday, February 25th, 2009

Forgive me LAMA for I have neglected to blog. It has been 65 days since my last post. Wow! What happened Christine? Well, Lucky Magazine happened!

Yup, that’s right! LAMA was in the January issue of Lucky Magazine that hit stands at the beginning of December. As someone who has been a devout fan and long time reader of Lucky, this was such a HUGE deal for me. Lucky actually called LAMA their “new favorite site!” Months have passed and I still can’t help but get a big silly smile on my face when I think about it. (The guy sitting next to me in this cafe is looking at me like he wants to know what I’m smiling at). Anyhow, Lucky featured LAMA’s ridiculously popular toile print Mexican oil cloth laptop case and I agreed to offer it as a “Lucky Breaks” item with a generous 25% discount to Lucky readers. I had no idea of the laptop case storm this would cause. We’ll just say I was ill prepared for the amount of orders LAMA would receive and being that LAMA is just a teeny tiny business with limited resources (and by “resources” I mean employees), I was working harder than I have ever worked in my life. I turned a year older but didn’t celebrate my birthday, Christmas was a blur, New Years passed with a barely there “5,4,3,2, zzzzzzz.” I actually fell asleep under my desk one night as I was trying to work around the clock to get orders out by Christmas! It was both the biggest nightmare and blessing that could have ever come LAMA’s way and it took me all the way through January to get all of the orders out. (Sorry to everyone who had to wait).

February has been my time to recover from my intense burnout and catch up on some time for myself and time to start scouting out new products and designers to bring into LAMA. Both myself and LAMA have gone seriously neglected in the midst of trying to catch up to how fast LAMA is growing but I am excited to finally reemerge from the cloud of my exhaustion and start the process of reaching out to new designers. I can’t wait to introduce all of the great new products I have found and talk about the incredibly inspiring people behind them. For the first time in 2009, I’m excited again and being excited about one’s own business is definitely the key to continued success. I’m just so grateful to the friends and family around me that keep reminding me about why I did all of this in the first place. Where would LAMA be without them?!

So, in spite of all my complaining, thank you Lucky for showing LAMA some love and thank you to all of my new customers who have been so kind and patient. It’s been one heck of a time but deep down, I have loved every moment of it.